The decision to rebrand was driven by a need for clarity and a desire to better reflect the company’s core services. For years, the crest had led some clients to mistake the firm for attorneys (which we did not mind), obscuring its true identity as a team of architectural and engineering professionals. This rebrand aims to eliminate that confusion, making it easier for future clients to find and understand the specific services offered.
The new visual identity represents a simplified, yet highly effective and relevant, version of the original entity. Founded in 2009 as a family firm under the name Loretz and Associates, the company was born out of a desire to provide clients with a single entity capable of offering multiple services. This combination of passions for engineering and architecture has always been central to the firm’s unique offering.
Moving away from the original family crest was a significant decision. While the crest held sentimental value and represented the family oriented origins of the company, the transition towards a simpler design was necessary to enhance relevance in today’s market. The new identity reflects a forward-looking approach.
This rebranding coincides with the adoption of advanced technology. As the industry evolves, the company is moving into an era characterised by the maximum utilisation of available software capabilities. Embracing modern 3D CAD and BIM technologies aligns the firm with current industry standards and ensures a future-proof approach to design and workflow processes.
Despite these changes in name and technology, the core values remain the same. The commitment to ethics, integrity, and excellence that has defined the company since its inception will continue to guide its operations.
The focus remains on providing excellent service to every Client.